ABOUT ADAM
GE T TO KNOW ADS
I’m a Dad to a very lively four-going-on-fourteen-year-old, proudly British with Filipino heritage, Yorkshire-bred, happiest cooking new creations for family and friends, and occasionally inclined to take on things that sound like a good idea at the time, like climbing Africa’s highest mountain or running a marathon. I’ll try anything once!
I also happen to LOVE advertising. The ideas, the craft, the culture, and particularly what happens when a new medium gives us a new way to make people notice, feel or do something.
I’ve built my career around exactly that.
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People, culture and why certain things just stick.
Film, music, art, design, travel, technology, the strange details of everyday life. It all feeds the work. I’m especially drawn to world-building and escapism: ideas that can transport you somewhere, even if only for a few seconds.
That curiosity is usually where my best thinking starts.
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Usually the difficult stuff.
A blank page, a messy brief, a new medium or a problem nobody has quite cracked yet. I like finding the way through, sometimes by originating the idea myself, sometimes by getting a room of talented people moving around one.
A lot of my career has been spent where the rules are still being written, from experiential and creators to AR and AI. I also love figuring out how a great idea can travel across teams, brands and markets without losing the magic along the way.
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Advertising with craft and a job to do.
A beautiful film. A brilliant poster. An experience you can step inside. A tiny social idea that understands its audience perfectly. I don’t really care where it lives if the idea is strong.
I love work that feels culturally sharp, beautifully made and commercially useful. That’s the bar I try to set for myself and the teams I lead: better work, for more brands, without creativity ever feeling like a production line.
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Probably better to let them tell you!
“A rare ability to connect the dots across the entire consumer journey, blending creativity with commercial acumen.”
Head of Agency, UK & Ireland at a global technology company“His creative energy and constant stream of ideas made every strategy session productive and inspiring.”
Head of Creators, EMEA at a global communications agency“A rare combination of creativity, discipline, and drive.”
CMO at a global AI technology company“He consistently delivered the most innovative, on-brand and strategic work of any media partner.”
Former Head of Media, EMEA for Apple at a global media agency“Proactive, responsive, and always ready with smart solutions that elevated the project.”
Senior Marketing Manager at a global entertainment company“He enables brands to develop best-in-class, disruptive creative solutions that strategically connect with audiences across all social platforms.”
Influencer 50 editorial team, recognising 50 leading global professionals in influencer marketing -
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Got something interesting in mind?
Right now, I’m loving helping shape the future of advertising at Snapchat, on a platform used by almost a billion people every month, working with ambitious brands, new formats and plenty still to invent.
But I’ve always believed the best things start with a conversation. So whether you want to swap ideas, talk creativity, explore a collaboration or simply say hello, I’m always happy to connect.